What’s the point of a particle detector? 

Client
ALICE Experiment, CERN

The ALICE detector at CERN smashes lead ions together to recreate the conditions found just after the Big Bang. I created a year-long series of features, news articles, interviews and other content to improve public understanding and interest in the experiment.

As a publicly funded organisation, it’s important for CERN to demonstrate the societal benefits of its work to the public, so I monitored and analysed key performance indicators to show how they were doing.

The content series markedly improved traffic to the ALICE website, increased mentions and shares of ALICE on social media, and increased references to the experiment from other organisations. 

Fundraising for Guy’s Cancer Centre 

Client
Guy’s Cancer Centre, Guy’s Hospital and King’s College London

I produced a video and supporting web content (landing page, blogs, social media, graphics) to help raise vital funds for the Cancer Centre at Guy’s Hospital, London.

I researched and commissioned interviewees, wrote the guiding script, liaised with the hospital and patient group, managed the film crew and post-production, and marketed the video.

As well as directly increasing donations to the campaign, the video raised awareness of King’s and Guy’s progressive collaboration – improving research efficiency and patient wellbeing through bench to bedside care.  

New website for Carbon Brief  

Client
Carbon Brief

Carbon Brief needed a more flexible and user-focused website to supports its ambitious new strategy.

I audited the existing website and carried out a user experience project to identify the style, functionality and information architecture required. I then commissioned a digital agency and managed the design, build and launch.

The new website allowed Carbon Brief to publish more sophisticated content, such as detailed infographics and interactive maps and charts, and its navigation and features provided a hugely improved user experience.

The project was achieved with a modest budget and to an incredibly tight deadline.

In 2017, the website won the ‘Best Specialist Site for Journalism’ category at the Online Media Awards. 

Showcasing the world’s finest engineering achievements  

Client
Institution of Structural Engineers

For several years, I managed the marketing for the Institution of Structural Engineers’ Structural Awards – from the entry process through to the awards ceremony itself.

In addition to celebrating the industry’s success, the awards are an opportunity to demonstrate how structural engineers are fighting the climate crisis and improving public wellbeing and safety.

I liaised with in-house teams to capture all the communications requirements – ticket sales, PR, outreach – and weave them seamlessly into the marketing campaign. I planned and delivered email marketing and social media, worked with the press team on PR, designed and created promotional materials, and managed and maintained the awards website.

On the night I managed the film crew and social media. In 2019, I worked with a designer to re-brand the awards as part of the Institution’s digital transformation.  

Personalised marketing for engineers   

Client
Institution of Structural Engineers

As part of the Institution of Structural Engineers digital transformation, I created a marketing strategy that was streamed and personalised for each member grade. This allowed the Institution to target audiences with products and services that responded to their specific needs.

The strategy helped to increase use of free online learning resources, book and course sales, and event attendance. And overall, it greatly improved member retention and movement through the membership pipeline.  

A digital strategy for a new era of climate communications    

Client
Carbon Brief

I wrote and implemented a new digital strategy for Carbon Brief – one that responded to the organisation’s ambitious new plans to become the go to place for objective evidence-based analysis of climate science and energy policy.

I worked with a digital agency to create a more professional brand that would stand out as authoritative and unwavering in the tumult of climate communications.

I also carried out a user experience research project to inform the design of the new Carbon Brief website and to create an email and social media strategy. This focused on proactively leading conversations about climate science and policy to cut through misinformation and inform decision making at all levels.